How to Rank on Google AI Overview: Proven SEO Tips 2025

There is no hidden trick to appear in AI Overviews. Core SEO practices still work. Simply, focus on fundamentals that help search engines comprehend, rank, and show your content to users.

• Answer Specific, Intent-Focused Questions
  Google’s AI Overviews is designed to give direct answers to users’ queries. If you want to get featured, focus on the questions the audience asks specifically. You can take the help of a tool like AnswerThePublic to find these questions.

   

  Ensure your answer is clearly presented under headings (H2s or H3s) and in short, easy-to-read paragraphs. Well-structured, accurate answers make it easier for AI to extract and show your content in summaries.
  
  
• Target Long-Tail and Niche Keywords
  Long-tail keywords seem more specific and less competitive than broad terms, which are also perfect for AI Overviews. They display strong search intent, such as “how to clean utensils with baking soda”, which helps AI systems find out actionable content.

   

  Consider using keyword research tools to identify low-competition phrases and use them naturally in your content. These keywords boost the likelihood of being selected for featured snippets and AI-generated summaries.
  
  
• Optimise for Generative Engine Optimisation (GEO)
  GEO emphasises how AI reads, understands, and summarises content. To optimise your content for this, write in easy, factual language at a grade 6–8 reading level, avoid using jargon, and use active voice.

   

  Structure content for quick navigation with clear subheadings, short paragraphs, bullet points, numbered lists, and tables. Mention key takeaways using bold text. Well-organised, factual, and readable content enhances the chances of AI including it in overviews.
  
  
• Include First-Hand Expertise and E-E-A-T Signals
  Google prioritises content that showcases Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Add personal experiences, real-life examples, or case studies relevant to your topic. Include detailed author bios highlighting skills, qualifications, and achievements. Include references to credible sources, reviews or studies. These signals assist Google’s AI in identifying your content as reliable, increasing the likelihood it will appear in AI Overviews.
  
  
• Use Structured Data (Schema Markup)
  Schema markup makes search engines and AI understand your content clearly. Including structured data on your pages enables AI to find answers, product details, step-by-step instructions, or important facts. You can apply a schema with the help of tools without prior coding knowledge. Properly marked-up content is more AI-friendly and boosts your chances of being featured in AI Overviews.
  
  
• Keep Your Content Fresh and Updated
  Relevant content indicates authority to both AI systems and users. Regularly update your pages with the latest information, review outdated sections, and include new insights or links. Even minor updates like adding examples, refreshing data, or improving readability can increase your chances of appearing in AI Overviews. Fresh content ensures your material remains relevant, accurate, and more likely to be featured.
  
  
• Ensure Your Website Is Technically Sound
  Technical SEO is the basis for AI and search engine visibility. Ensure your website is quick, mobile-friendly, and easy for AI to crawl. Utilise clean URL structures, XML sitemaps, canonical tags, and structured data. Regular audits and a responsive design help deliver an exceptional user experience. A technically optimised site ensures AI can access, understand, and extract your content efficiently, increasing your likelihood of being included in AI Overviews.