Using ChatGPT for SEO: Smart Applications and Limitations

There are multiple ways to use ChatGPT responsibly with your SEO efforts:

1. Content Ideation

What should be the next trending topic to write on? This question often runs through your mind when you aim to spread awareness, drive organic traffic, and engage your audience through your blogs. To make it easier, ChatGPT can help.

ChatGPT helps analyse your sitemap or a list of URLs to suggest new blog ideas that align with your niches, improve keyword rankings, and build topical authority.

For Example –

Prompt:

Output:

The above snapshot is of output that ChatGPT returned. You can enhance the content idea output by providing a more detailed prompt, including things like:

• About your services
• Your target audiences and their needs and challenges
• What is your USP
• Content goals

2. Keyword Research & Clustering

Apart from content ideation, ChatGPT can also be useful for keyword research, specifically for keyword clustering. It can help identify search intent, generate long-tail variations, and even suggest semantic keyword ideas related to your topic. You can even use it to do a quick content gap analysis, all without paying for expensive tools.

For Example –

Prompt: 

Output:

With keyword research, ChatGPT is not very aware of the monthly search volumes. But it will provide you with a search volume number. Avoid relying on the information that ChatGPT provides, as it’s known to “hallucinate” information.

3. Content Outlines, Briefs & FAQs

ChatGPT doesn’t perform SERP analysis for keyword clustering, but it can help you create content outlines and briefs. Its role is to assist you in expanding your ideas with fresh insights.

A captivating content brief should involve strategies to keep content engaging, highlight what top-ranking pages include, and provide extra details that make it comprehensive, accurate, and useful.

For Example –

Prompt:

Output:

Another key benefit of ChatGPT for content outlines and briefs is that its predictive model can evaluate what FAQs people will ask regarding a topic.

For Example –

Prompt: 

Output:

4. Meta Tags & Descriptions

Effective title tags and meta descriptions increase search traffic by providing context to users and search engines and encouraging clicks. Crafting multiple engaging meta titles as well as descriptions can be time-consuming.

With ChatGPT, you can quickly generate several ideas for titles and descriptions, but always improve them. Make sure that the title should be of 60 characters and descriptions between 160-165 characters to prevent truncation in Google search results.

For Example –

Prompt:

Output:

5. Competitor Analysis

ChatGPT is a helpful tool in competitor analysis, but only when using publicly available data. Consider it as a junior marketer—ideal for brainstorming but not a full strategist.

Here are some more ways to use ChatGPT:

• List competitors by product or audience, including niche solutions. 
• Analyse messaging & USPs by summarising competitor content and making battlecards for sales teams.
• Find content gaps by noticing topics competitors cover that you don’t—suitable if they align with your strategy and audience.
• Run SWOT analyses to compare strengths, opportunities, weaknesses, and threats between your business as well as competitors.

6. Technical SEO Support

ChatGPT can be a great support tool for handling technical SEO challenges. While it doesn’t take the place of professional SEO tools, it helps in:

• Highlighting audit issues such as redirects or crawl errors.
• Make proper technical checklists for platforms like WordPress.
• Focus on SEO problems and suggest fixes with reasoning.
• Create code such as hreflang tags, schema markup, or robots.txt.